Travis Scott ×
Air Jordan 1 Low
Pink Pack:
The Full Story.

A year in the making

Travis Scott's relationship with the Air Jordan 1 Low is one of the most consistent — and consistently profitable — creative partnerships in sneaker history. Since the first reversed Swoosh dropped, each new colourway has been an event. But the Pink Pack has been different. This one took time.

The concept first surfaced in late 2024, with a Spring 2025 drop that never happened. Both colourways disappeared from release calendars entirely, fuelling speculation that Scott was stepping back from the AJ1 Low in favour of his new signature models — the Jordan Jumpman Jack and Nike Zoom Field Jaxx. Then, in the summer of 2025, La Flame was photographed wearing the Shy Pink pair at Verde Beach in Saint-Tropez. A few months later, he was spotted in Tokyo with the Tropical Pink on. The shoes were alive.

Travis Scott × Air Jordan 1 Low — Tropical Pink (IQ7604-101)

The two colourways

The Pink Pack consists of two distinct takes on the same theme. Both use soft pink and off-white tones, both feature the signature reversed lateral Swoosh and Cactus Jack branding, and both include a small detail that sets this pack apart from everything Scott has done before: a heart embroidered on the left shoe's Nike tongue tag. The reason for the heart remains unexplained — theories point to a scrapped Valentine's Day tie-in, but nothing has been confirmed.

Colorway 01 · IQ7604-101

Tropical Pink

The bolder of the two. A pink suede base with sail leather overlays, a bright red Swoosh, and a cream midsole sitting above a pink outsole. This is the pair Scott wore in Saint-Tropez — and the one that started everything.

From €586,95 · verified at ShoeSupply

Colorway 02 · IQ7604-100

Shy Pink

The more restrained version. A white and muslin base with pink reserved for the Swoosh and branding elements. Easier to wear daily, harder to find. Both pairs share the same cream and pink sole arrangement and the heart tongue detail.

From €581,95 · verified at ShoeSupply

Why the Pink Pack is different

Scott's AJ1 Low collaborations have almost always leaned into earthy, muted tones — brown, olive, cream, beige. The only real exceptions before this were his Fragment collaborations, which used that label's signature blue. Pink is new territory. Completely new territory.

That departure is what makes this pack interesting beyond the usual Travis Scott hype cycle. It doesn't feel like a formula — it feels like a decision. The fact that it was scrapped once and came back anyway suggests that someone, somewhere, believed in it enough to fight for it. The result is one of the few recent Travis Jordan releases that feels genuinely different rather than just a variation on what came before.

Release and where to find them

The Pink Pack officially released on May 29, 2026, through Nike SNKRS and a handful of select retailers. As with every Travis Scott Jordan drop in recent memory, retail stock was gone within minutes. The Tropical Pink, with its bolder colourway and more distinctive look, sold out first. The Shy Pink followed shortly after.

Both pairs are available at ShoeSupply — sourced, verified by hand, and shipped from Belgium. Every pair is authentic. Every pair is unworn.